“How can we build scalable, upper-funnel visibility across international markets while maintaining relevance?

Together, we defined the key audiences to reach and the contexts in which sustainable ad recall should be built. Based on this foundation, we applied a combination of data-driven targeting, leveraging a broad mix of data partner audiences alongside contextual platform targeting. Using intent signals derived from relevant behavioral and retail data, these audiences were scaled internationally through statistical twins, enabling relevant visibility at scale.

The result: >11M Video Views, >95% View Rate, 100% accuracy.