“How can we efficiently reach price-sensitive users with a strong affinity for low-cost mobile offers?”

To solve this challenge, we activated an audience bundle that combined deal seekers identified via discount and private-label purchases at retailers with contract-free smartphone buyers, leveraging Cyberport data.This setup ensured high relevance while maintaining scalable reach.

The result: >3.3M video completions, +16% higher VTR vs. benchmark, 0% wastage.